Can Bottled Water really be free in Bangladesh? — Free Flows’ Case Study
Imagine a fresh bottled water given to you, completely free of cost, in Bangladesh.
Yes, you read that right, inspired by Free Water, a Texas-based beverage company offering free drinking water to people, Free Flow from Dhaka, Bangladesh is doing the same.
Free Flow Water Bottles are paid for by ads that are printed directly onto eco-friendly/recyclable bottles.
Advertisers can make use of physical packaging by connecting QR codes for consumers to scan on the eco-friendly packaging options like paper cartons and aluminum bottles.
This strategy statistically is generating 10x more impressions than direct mainstream advertising and boasting a 29% return on investment. Free Flow has set its sights on expanding this advertising model to other products in the future and aims to start a free supermarket in the future.
FreeWater’s approach challenges traditional capitalism by freely distributing negatively priced goods that are profitable. Just like Google revolutionized the service industry with its advertising revenue, Free Flow is introducing a similar concept in the world of products. It’s an exciting and innovative approach that showcases the power of advertising and its potential to create positive change.
